A clear, modern and accessible presence for a youth organisation built around impartial discussion and civic engagement.
Bird’s Eye View required a digital and visual identity that could translate impartial discussion, youth engagement and thoughtful dialogue into a credible public presence.
The work included website development, brand identity and visual guidelines shaped around clarity, balance and accessibility.
Workstreams
The branding work centred on perspective, balance and open dialogue. The identity system drew on the idea of contrasting viewpoints existing in harmony, with a logo and typography system designed to support clarity, consistency and accessibility across digital and printed use.
Delivered
The website was created to translate the organisation’s mission into a clear, modern and accessible digital presence. It was structured so users could quickly understand the initiative, explore its content and engage with its work in a way that reflected openness, balance and thoughtful dialogue.
Delivered
The project gave the organisation a clearer public-facing system, helping users understand its purpose, explore its content and engage with its work across web, branding and social platforms.
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